PRIVACY POLICY

THE CRAFTY HERBALIST ACADEMY

This privacy notice provides you with details of how we collect and process your personal data through your use of our sites www.craftyherbalistacademy.com and www.thecraftyherbalist.org.uk. We are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

The Crafty Herbalist Academy takes safeguarding online privacy seriously. Please read the whole of this statement carefully as it sets out what information we may collect from you, how we may use it and your rights in respect of our use and the key details of our privacy policy.

From time to time, we may need to change our privacy policy because of changes in our organisation, legislation or in our attempts to serve your needs better. We will use reasonable efforts to publish any changes to our privacy statement.

The Crafty Herbalist Academy is responsible for collecting, processing, storing and safe-keeping personal and other information as part of providing a service and carrying out our regular business activities. We manage personal information in accordance with the Data Protection Act 2018 [and we are registered as a Data Controller with the Information Commissioner’s Office Registration Number ZA371672. Any questions regarding our processing of personal data should be directed to us via kristine@thecraftyherbalist.org.uk

If any of your personal information changes, please email us at kristine@thecraftyherbalist.org.uk to let us know. We may email you occasionally to check that the personal data we hold for you is accurate and up to date.

SCOPE

Our Privacy Statement governs any kind of processing where we are acting as a data controller or co-controller (including collection, use, transfer, storage and deletion) of personally identifiable information (any information that may be used to identify a physical person, and any other information associated therewith) about natural persons. This statement applies to our processing of data collected through any means, actively as well as passively, from persons located anywhere in the world.

We are guided by the following principles when processing data:

  • We will only collect data for specific and specified purposes; we will make it clear at the point when we request your information, what we are collecting it for and how we are going to use it;
  • We will not collect data beyond what is necessary to accomplish those purposes; we will minimise the amount of information we collect from you to what we need to deliver the services required;
  • We will collect and use your personal information only if we have sensible business reasons for doing so, such as weekly newsletters, relevant offers, teaching information, live class details etc.
  • We will not use your data for purposes other than those for which it was collected, accepted as stated within our policy, or with your prior consent;
  • We will seek to verify and/or update your data periodically and we will accept requests from you for amendment of the data held;
  • We will apply high technical standards to make our processing of data secure;
  • Except otherwise stated, we will not store data in identifiable form longer than is necessary to accomplish its purpose or as required by law.

INFORMATION COLLECTED

The information we may collect about you could include, but is not limited to:

  • Your name
  • Your email address
  • Your address
  • Your telephone number
  • Your date of birth
  • Your business name
  • Your financial details
  • Any personal data you post on our website
  • Data about how you use our website
  • Technical data such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website
  • Your marketing and communication preferences
  • Any other information that you directly provide to us whether through our contact forms, via the phone, email or otherwise, such as when you enter a competition or complete a survey
  • Photographs and videos of you at events

We will collect information from you when:

  • You sign up to our newsletter or mailing list
  • You download an opt-in
  • You join a course, membership or programme
  • You contact us for information via our website or social media channels, by phone or email
  • You post on our social media channels, website or blog
  • You work with us in a commercial capacity

We may use the information collected to:

  • Allow you to process a booking for a product or course
  • Create a profile and personalised experience for you on our site
  • Send you our newsletters or provide you with information, products, or services that you request from us or which we feel may interest you, where you have consented to be contacted for these purposes
  • Ensure that content from our site is presented to you in the most effective way for you and your computer
  • Allow you to participate in the services you have chosen
  • Notify you about changes to our services
  • Reply to any enquiries you make about our services
  • Send you marketing communications where we are allowed to do so by law
  • Monitor the use of our website and online services
  • Ask you to complete surveys or invite you to enter competitions or prize draws
  • Keep records of orders placed and communications in relation to such orders
  • Keep records of communications
  • Analyse your use of our website and other online services
  • Administer and protect our business and website
  • Deliver relevant website content and advertisements to you
  • Understand the effectiveness of our advertising
  • Bring legal claims against you if you breach a contract or fail to make payment
  • Comply with any legal obligations we are subject to or as required by a government authority
  • Manage our business
  • Obtain professional advice

INFORMATION STORAGE

If you provide us with your email address it will be stored, along with your first name and surname, and address via Mailerlite, who have their own privacy policy and will protect your data. You can find out more here: https://www.mailerlite.com/legal/privacy-policy

We will never sell or share your personal information with third parties.

LEGAL BASIS FOR PROCESSING YOUR DATA

The General Data Protection Regulation (GDPR) provides that processing of your data shall only be lawful if and to the extent that at least one of the following applies:

  • You have consented
  • For the performance of a contract
    For compliance with a legal obligation which we must perform
    To protect vital interests of your or another person
    It is in the public interest
    It is in the legitimate interests pursued by us or a third party

We collect data for the purposes set out above. Data is managed to ensure that it is either erased from our system when it is no longer required for the purpose for which it was collected, retained for legal reasons or minimised and retained.

Any health data collected from you has special protection and is limited to that permissible by law.

LINKS FROM OUR SITE

Our site contains links to and from other websites which are operated by individuals and companies over which we have no direct control. If you follow a link to any of these websites, please note that these websites have their own privacy and terms of use policies. We do not accept any responsibility or liability for these policies. We advise you to check the policies for third party sites before you submit any personal data to the website.

MARKETING EMAILS

We will make it as easy as we can for you to opt out of unwanted processing, providing it does not restrict our ability to provide you with the primary service you have requested.

Please note if you wish to unsubscribe from any marketing emails that you have signed up for, you can do so by emailing kristine@thecraftyherbalist.org.uk, or by clicking on the unsubscribe link on the marketing email that was sent to you (every email will contain one at the bottom). It may take 24 hours for this to become effective.

WEBSITE ANALYTICS & TARGETED MARKETING

We use website analytics to provide the best user experience and service to you and to evaluate and improve our site. We utilise third party data analytics service providers Google Analytics to improve our visibility and to monitor website browser behaviour and navigation across our site.

These third-party data analytics service providers collect this information on our behalf in accordance with our instructions and in line with their own privacy policies. Our service providers may collect the following data about the way you use our site, which will almost always be anonymised and aggregated before reporting back to us:

  • Number of visitors to our site
  • Pages visited whilst using the site and time spent per page
  • Page interaction information, such as scrolling, clicks and browsing methods
  • Source location and details about where users go when they leave the site
  • Page response times and any download errors
  • Other technical information relating to end user device, such as IP address or browser plug-in

From time to time we may use the information collected about you to present you with targeted advertisements using platforms such as Facebook, Google and Instagram.

CHANGES TO OUR POLICY & FUTURE PROCESSING

We do not intend to process your personal information except for the reasons stated within this privacy notice. If this changes, this privacy notice will be amended and placed on our website at www.craftyherbalistacademy.com.

POLICY UPDATES

We continually review our privacy practices and may change our policy and privacy statement from time to time. When we do this an amended privacy statement will be placed on our website at www.craftyherbalistacademy.com

This privacy notice was first published on 16 December 2022 and last updated on 12 January 2024.

If you are concerned about how we are collecting, using and/or sharing your personal information, you can contact our Data Protection Officer via kristine@thecraftyherbalist.org.uk.

COOKIES

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

What are cookies?

Cookies are pieces of information that are stored on your computer’s hard drive and which record how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes. Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How do we use cookies?

We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products in response to what you might need or want.

Cookies are either:

Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

Cookies can also be categorised as:

Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.